Norwegian Viva - Live it Up

Norwegian Viva and Norwegian Prima are the first two ships in a brand-new class of ships that launched in 2022/23. They’re the exact same ship design with minimal changes in product offerings. So, our creative strategy was to showcase Viva during twilight (that magic hour), when the ship comes to life in a brand-new light. During this time, cruisers are buzzing around with the excitement of waking up in another country, recapping their day over dinner and drinks, visiting the casino, catching a show, and truly living it up before turning in.