Baptist Health - The Warmer Side of Care

Baptist Health sought a new brand platform that brought forth their welcoming nature. “The Warmer Side of Care”, an integrated omnichannel campaign, was created to relaunch South Florida’s largest healthcare network in a new light.

This particular :60 spot, “The Dance”, uses the dance of life as a metaphor while achieving two important deliverables for the brand. The first, a client mandatory: showcase the brand’s breadth of services. The second, why Baptist Health: it’s always better with the right partner by your side.