Amigos For Kids - Sensitive Content
This social campaign was crafted capitalizing on two key insights. One, a study revealed that over 65% of consumers find they quickly scroll past or look away from imagery that displays abused children. And two, 80% of social media users preferred to uncover blurred-out sensitive content.
“Things are not always what they seem; the first appearance deceives many. The intelligence of a few perceives what has been carefully hidden.”
—The Phaedrus, Plato
