Under the Sun - Nature In Your Favor
Under The Sun wanted to appeal to those endless summer beach-goers while also speaking to those that live under the sun: EVERYONE. My involvement in this project began with brand identity/development and soon became much larger, encompassing sourcing for packaging, package design, copy and even working with a chemist to nail down the smell and thickness of the product itself.
COPY:
This sulfate-free wonder Shampoo Treatment works to keep your majestic mane of luscious locks replenished and moisturized. Your hair will be sure to have a beautiful healthy shine, even in nature’s most extreme conditions.
This element fighting guardian has a unique blend of moisture, protein, and antioxidants. Sporting an impressively low pH, Hey There Sexy helps improve your hair’s elasticity, color retention, and shine while battling breakage. Our Shampoo Treatment neutralizes traces of color and bleach after chemical processes for healthy hair and a happy scalp.
COPY:
Everyone deserves to find their soul mate, even shampoo. So, we’ve created this extraordinary Conditioning Treatment. Meet the proverbial yin to our sulfate-free wonder Shampoo Treatment’s sassy little yang.
Together these star-crossed marvels make the perfect pair. Providing essential moisture, protein, and antioxidants, Let’s Get Deep Conditioning Treatment keeps your locks shiny and safe from the elements. You see, the moral of this ultra-short fairy tale is pretty simple: Under the Sun® Shampoo and Conditioning Treatments are exactly how you should start your love affair with nature.
COPY:
We all know nothing lasts forever, but that doesn’t mean you can’t use a little bit of deflection perfection when you’re out facing the sun, salt, heat, and humidity to keep your hair radiant.
Under the Sun® Leave-In Styling Conditioner is made to play tough. Drop a touch in your hair before you jet out, or use it to style up that sexy little hairdo. There’s no limit to the magic of this hair lover and its moisture, proteins, and antioxidants. So, love it and leave it!
