Promise Fund - Brand Identity
Promise Fund of Florida, a nonprofit focused on preventing breast and cervical cancer, sought help defining their brand. We developed their brand identity, including strategic positioning, a logo, tagline, mission statement, and a cohesive visual language for print and digital assets.
Tagline
Impacting women’s lives
through access to care
Mission
Promise Fund’s mission is to increase survivorship from breast and cervical cancer by providing guided support and access to screenings, as well as early detection, treatment, and beyond. Our model gives every woman the opportunity to attain health care, regardless of who she is, where she lives, or her level of income. That’s our promise.
Our Knot Symbol
Around the world or around the corner, knots represent an unbreakable commitment. Choosing a knot as the visual symbol for Promise Fund has personal and heartfelt meaning. At its core, the knot represents our founding promise – to provide underserved women with guided access to screenings, diagnosis, treatment, and follow-up care. It’s a promise we intend to keep.
